Companies Born in Xi’an, China That Deserve to Be Seen

Why I Decided to Write About This Company

Sometimes what moves you about a company isn’t its scale — it’s the way it works. While preparing Xi’an Business Network, I spoke with many founders and executives. Most conversations revolved around pricing, margins, and expansion. But occasionally, you encounter something deeper —

a quiet obsession with quality,

a respect for the long term,

a seriousness about details.

Vcake was one of those rare encounters. Founded in Xi’an in 2006 and expanded to Shenzhen in 2011, the company has grown across cities without abandoning its core principle:

do the product right,

do the experience right.

That kind of steady commitment may not be loud — but it is powerful. And it deserves to be seen.

What Makes Long-Term Businesses Rare

In a world that rewards speed, choosing patience is a strategic decision. Traffic can bring overnight orders. Capital can accelerate expansion. But the real test comes when margins tighten and competition intensifies — do you protect quality, or protect short-term numbers? At some point, many businesses start cutting corners — lowering standards, reducing costs, sacrificing experience — because short-term profit is visible, while long-term trust is not — until it compounds.Companies that last 20 years don’t survive by trend. They survive by discipline.

What I Saw in This Specific Company

This company began selling online before food delivery platforms and mobile payments became mainstream in China. Understanding how complex cake logistics can be, they built their own delivery team and providedsocial securityfor their drivers. They live by a simple belief:

“If you can see it, you can taste it. And if you can taste it, it has to be delicious.”

After nearly 20 years, their repeat purchase rate remains around 20%. But what impressed me most wasn’t the data. It was the interaction with Mr. Du. Efficient. Clear. Attentive to customer experience and proactive about feedback. Committed to lifelong learning and willing to step outside their comfort zone. At Xi’an Business Network Vol. 2, Mr. Du chose to present part of his talk in English — to introduce Xi’an’s local brand to a broader international audience. That’s when I realized: Long-term companies don’t just protect quality. They step forward.

Why Xi’an Needs More Global Visibility

When global business conversations turn to China, attention often centers on Shenzhen and Shanghai. Yet resilience, craftsmanship, and long-term discipline are not limited to spotlight markets. Xi’an also has deep industrial foundations, stable talent pools, and pragmatic entrepreneurs. What it often lacks is global visibility. And what remains unseen is often undervalued.

I’m not writing this as promotion. I’m writing this because I hope, beyond the headlines, more readers can see that among the companies born in Xi’an, some are consistently steady, attentive to customer experience, quietly excellent. They deserve to be seen, to be taken seriously, and perhaps to become long-term partners.