Newsletter
Localization as the Key to Global Success: What...
Starbucks sold 60% of its China business, proving global brands must localize to survive. Learn how localization now defines global success.
Localization as the Key to Global Success: What...
Starbucks sold 60% of its China business, proving global brands must localize to survive. Learn how localization now defines global success.
China's Soft Power Rise: What It Means for Our ...
Discover how China's rise in soft power reshapes global business. Learn about market-driven cultural exports, tech innovations, and strategic opportunities.
China's Soft Power Rise: What It Means for Our ...
Discover how China's rise in soft power reshapes global business. Learn about market-driven cultural exports, tech innovations, and strategic opportunities.
The Chinese Enterprise Marketing Paradox: From ...
Chinese enterprises often find themselves in peripheral booth positions at major international exhibitions like CES, IFA Berlin, and Electronica Munich. Why do Chinese companies show caution when it comes to...
The Chinese Enterprise Marketing Paradox: From ...
Chinese enterprises often find themselves in peripheral booth positions at major international exhibitions like CES, IFA Berlin, and Electronica Munich. Why do Chinese companies show caution when it comes to...
Why Text Trumps Calls in Business Communication...
Discover why China's younger professionals prefer text communication over phone calls. Learn the key drivers behind this shift and how it impacts international business strategies, especially for those engaged in...
Why Text Trumps Calls in Business Communication...
Discover why China's younger professionals prefer text communication over phone calls. Learn the key drivers behind this shift and how it impacts international business strategies, especially for those engaged in...
China's Consumer Evolution: From Status Symbols...
China’s market is undergoing a profound shift from status-driven luxury to meaning-driven self-fulfillment. Discover new international business opportunities.
China's Consumer Evolution: From Status Symbols...
China’s market is undergoing a profound shift from status-driven luxury to meaning-driven self-fulfillment. Discover new international business opportunities.
Why Chinese Enterprises Struggle with Internati...
Despite being an economic powerhouse, China’s global brand presence remains surprisingly limited. According to Interbrand’s Best Global Brands 2024, no Chinese company ranks among the top 25. Why does this...
Why Chinese Enterprises Struggle with Internati...
Despite being an economic powerhouse, China’s global brand presence remains surprisingly limited. According to Interbrand’s Best Global Brands 2024, no Chinese company ranks among the top 25. Why does this...